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Google is a mystery to a lot of people. So how do they pick who shows up for what search terms and in what order? Well, this is a closely guarded secret that they are not willing to share with us, but through a lot of experimentation SEO Services specialists have figure out many things that influence the way rankings shake out.

To begin with, the age of your domain and how often you update it with new, fresh content makes a big difference. The longer Google spiders have had to “know” you and your good content the better you rank. After that it comes down to how many people, and what kinds of people, link to your site. The more links the better because Google sees that you are a reference to a bunch of other people. Finally, you need to make sure all those links and each page in your site is targeted to certain specific keywords that you want to show up for in the search engine.